Staff DENIM: You can not use denim on a soccer pitch.
“But what do you have on on your way there?” asked Matteo Sinigaglia, talking at the start event of the Replay x Paris Saint Germain capsule assortment at the Parc des Princes on Thursday.
The denim brand name turned the formal partner of the Paris Saint Germain soccer club in Oct, dressing the gamers in Replay denim pieces for their off-pitch appearances. But it resolved to just take a phase additional by creating a assortment of 11 items in collaboration with the soccer team’s creative studio.
“Both Replay and the PSG have the skill to discuss to the crowd,” said Sinigaglia, main government officer of Manner Box, Replay’s guardian firm. “The club is by chance situated in one particular of the most fashionable locations in the world. It was normal to us to want to give this working experience outdoors the pitch to the shopper.”
The collection is workwear-impressed and features two pairs of denims — one in extend denim, the other part of Replay’s Hyperflex Bio line, designed with organic cotton and recycled polyester and out there in a few washes — a few indigo shirts, a few denim jackets and a person boxy denim trench coat in a smoky blue hue. All the parts feature the PSG emblem in a new, pared-again structure.
Established to fall in June and to be offered throughout the world in PSG outlets as effectively as Replay retail details, the collection will be shot on the PSG gamers as element of the capsule’s marketing campaign.
One particular of these gamers is Neymar Jr., who turned up at the So/Bar, the lounge bar overlooking the Parc des Princes football pitch, previously decked out in Replay x PSG pieces. The 27-12 months-outdated partied the evening absent with a gaggle of versions, including Joan Smalls and Shanina Shaik.