Macklemore Creates Bogey Boys Line to Address His Golf Addiction – WWD

Macklemore Creates Bogey Boys Line to Address His Golf Addiction – WWD


There’s usually a silver lining to anything if you look really hard ample. And for Macklemore, it’s the truth that the pandemic has supplied him much more time to operate on his golf activity.

The Grammy Award-winning rapper and musician has normally been athletic, enjoying baseball, basketball, soccer and other sports increasing up in Seattle. But it was not until finally two a long time in the past that he took up golf, and now he’s hopelessly hooked.

That obsession has led him to produce his very own selection of golfing apparel — Bogey Boys — that will start on the net today.

“I grew up actively playing sports, but not golfing,” he reported from Pebble Beach front in California, where he’d just finished 9 holes. “There was a very little par three in close proximity to wherever I lived in Seattle and I’d go out each and every the moment in a although, but I never ever played 18 holes or hit a driver.”

That modified in 2018. “One working day right after Thanksgiving, I was peer-pressured into going out and playing golf. My 1st tee shot I hit instantly into a residence.” But he persevered and afterwards in the round, he used a 5 iron to hit out of a sand lure, “and I hit it pure. That emotion trapped with me and now I’m absolutely addicted.”

While Macklemore even now considers himself a starter with a ton to understand, he and teammate Alfonso Ribeiro, an actor best known for playing Carlton Banking institutions on “The Refreshing Prince of Bel-Air,” won the Movie star Challenge just before the AT&T Pebble Beach Professional-Am tournament previously this thirty day period. He even beat Monthly bill Murray — a qualified golfer with an 8 handicap — who was teamed with NFL participant Larry Fitzgerald, as perfectly as former Skip America Kira K. Dixon and actress Kathryn Newton.

“My crew received,” Macklemore stressed. “Alfonso carried us, but I did strike a bunker shot on 18 that established him up for the winning par putt. So it was a team work.”

That may perhaps be correct, but Macklemore’s three or much more rounds a 7 days have helped him realize an 11 handicap. Even so, for the rapper, that is not good sufficient. “I will need to choose extra classes,” he admitted.

In addition to improving upon his recreation, Macklemore hopes to inject a minimal coloration and lifestyle into golfing fashion as properly with Bogey Boys. “The activity is rather stale in conditions of clothing,” he stated. When he initially took it up and visited pro outlets to inventory up, he mentioned he was “very underwhelmed with the options” that centered about black, navy or grey polos and mild-colored khaki trousers.

Macklemore (seated, next from left) and designs in the Bogey Boys assortment. 
Jake Magraw

“There was no flair or originality and no option to set jointly an outfit with any originality.”

This is not Macklemore’s first foray in style — he was an ambassador for Columbia Sportswear in 2017 and filmed a video clip for the hiking manufacturer Mount Rainier — but this is his very first try at making his very own line. So he partnered with Ceremony of Roses, a branding and administration agency in Los Angeles, and worked with its style workforce to build the launch selection.

He acknowledged that even though he may well be a grasp at audio, leaping into the style organization was a total new entire world. “It’s not quick, and this is not a light endeavor,” he claimed. The assortment is all slice and sewn, which he uncovered out “takes a truly very long time” to execute adequately. “It’s not just purchasing Dockers, taking off the title and putting a Bogey Boys brand on it.”

But in the end, Macklemore explained it was well worth the exertion. “I’m super fired up with the way it turned out,” he reported. “The components are good, the style and design is excellent and it feels wonderful. If I participate in golf and I’m trash at it, at least I’ll be the prettiest man on the training course.”

Bogey Boys is respectful of the custom of the recreation and its legacy of plaid pants, tartan windbreakers and tweed driving hats. His line pushes the envelope, offering polos with enjoyment, colorful graphics, pants in eye-catching plaids and brilliant solids, up to date outerwear, hats, socks and even the requisite golf towel. As he writes: “If I’m gonna be outdoors for five hrs, superior believe I’m going to glow. I want my pants to demonstrate just adequate sock, my shirts to pop in the suitable way and my jackets to hold right.”

Macklemore's Bogey Boys

Mackemore’s Bogey Boys launches right now. 
Jake Magraw

Retail charges for the selection will selection from $35 for hats and $80 for polos to $120 for cardigans and $150 for jackets. It will be sold on the Bogey Boys’ e-commerce site.

Over and above building Bogey Boys, Macklemore stated he’s spent the previous year perfecting his sport and parenting his two daughters. “I’m just making an attempt to remain balanced in this insane time,” he claimed. Given that no one is aware when tours will start off once more, he’s concentrated more on building new new music. “I had a lot of momentum likely, and was ending the final quarter of an album, but the pandemic set everything on pause. But I’m even now attempting to be innovative.”





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