Chiara Ferragni Collection Expands in Hong Kong and Moscow – WWD

Chiara Ferragni Collection Expands in Hong Kong and Moscow – WWD


Glowing RETAIL: Chiara Ferragni can now pin Hong Kong and Moscow on her brand’s glittery planet map.

Right after opening in Milan, Shanghai, Chengdu and Paris, the namesake label of the influencer and entrepreneur at the rear of The Blonde Salad electronic platform has inaugurated its initially Hong Kong flagship within the new cultural and retail location K11 Musea in Kowloon, which is billed as a go-to area for immersive art, society and shopping experiences.

The 1,345-sq.-foot room mirrors the inside notion showcased in all the other Chiara Ferragni Selection models, outlined by glitter fitting rooms, gentle blue carpets, picket panels and golden shows.

In addition to the Hong Kong flagship, the model landed in the Russian marketplace with a pop-up retailer unveiled on the first flooring of Moscow’s Crocus Metropolis Mall.

The Chiara Ferragni Collection pop-up store in Moscow.

The Chiara Ferragni Assortment pop-up retailer in Moscow. 
Courtesy Photo

Released in 2013 as a footwear line, Chiara Ferragni Selection immediately expanded to supplemental types, these kinds of as backpacks, bomber jackets, sweatshirts and T-shirts, among other folks. In addition to neon basic principles, logoed denim and colourful tracksuits, the models are carrying a preview of the brand’s spring 2020 collection, which introduces a reinterpretation of the signature eye motif symbol. Dubbed #Eyelike, the new rubber patch that seems on T-shirts, tank tops, saggy pants and accessories encloses the eye motif into an Instagram notification symbol with the aim to motivate the sharing of optimistic messages on social media relatively than fueling dislike and bully speeches.

The brand's new #Eyelike logo.

The brand’s new #Eyelike symbol. 
Courtesy Picture

During the earlier several seasons, Chiara Ferragni Selection has launched pop-ups and special designs with vital suppliers which include Amount Sneakers in Dubai, LuisaViaRoma in Florence, IT Hong Kong, Le Bon Marché in Paris, Saks Fifth Avenue in New York and many others.

As claimed, in 2017 the business inked a deal with Riqing Group to speedy-monitor expansion in China, where by the companies prepare to open overall 35 outlets inside the future few decades.





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